The considerable success of Azimut Yachts can be attributed to their production of the finest Italian design, class leading technology and features which offer real value for their customers.
Group Regional Director Jeremy Tutt, with many years of experience in the marine industry, discusses the remarkable achievements of Azimut Yachts across the Gulf, China and SE Asia, where he has helped clients to build, manage and maintain their yachts.
By Effat Mostafa
Can you please tell us about Azimut Yachts and its main services in the UAE?
Azimut Yachts is an Italian boat manufacturer renowned for unparalleled quality and authentic style. The company started out chartering sailing boats, with successes spurring on its gradual development into a large luxury yacht building industry. Azimut Yachts owns the largest shipyards in the world and is a market-leader in innovation and technology. There are over 300 Azimut Yacht hulls on the water across the Middle East region. We are proud to have become the leading European brand of choice for Motor Yacht buyers in the UAE and GCC. Furthermore, Azimut Yachts has the most extensive sales network in the boating industry worldwide, with 138 sites in 68 countries.
How do you manage to excel in the UAE market?
One of the fundamental reasons for buyers selecting an Azimut Yacht is always the product’s fundamental beauty. Other, intrinsic values of the yacht also come into play such as comfort, safety features, advanced technology and elegance. Finally, owners want something even greater to add value - they want the boatyard that builds the yacht of their dreams to be able to boast a significant history, to have a consolidated network of services, to reflect a successful image and, above all, to be a sound company. Across all of these aspects, Azimut Yachts delivers results, combined with the guarantees of a true industry leader. I can confidently say that our cutting-edge yachts are carefully tailored to all of our customers’ needs.
Can you tell us about your latest developments in the UAE market?
We have launched several new products such as 27m, S7, 66 Fly-Bridge and the new Azimut 60. These yachts are designed with a carbon fibre flybridge and incorporate superstructure components, offering more space and less weight. Our new carbon series yachts are proving to be extremely popular with our UAE customers. The first Azimut Grande 35m worldwide was recently sold to a UAE citizen.
What are the unique features that differentiate your company in the UAE?
A superior standard of design, technology, materials, components and expertise are all Azimut hallmarks of quality. For more than 40 years, Azimut has invested in personnel training, technological research, product development and the upgrading of plants and structures. This is what has led us to be the number one boatyard of choice worldwide for the construction of mega yachts for more than 15 years.
How did you succeed in maintaining your clients’ loyalty?
Azimut Yachts works closely with boat owners to deliver an outstanding level of service to customers. Our company offers a unique standard of round-the-clock customer support which sets us apart from others in the market. We prioritise our customers’ needs, delivering to them “the right boat for the right use”.
Are you confident about your growth in the UAE despite several local key players in the market?
Yes, I am confident of our growth in the UAE, as our other local competitors are currently focusing on how to enter the global market, which will prove a great challenge for them. Our company is fortunate enough to be able to apply lessons and best practice from the global market, customising them for the Gulf and investing heavily in innovation.